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Mostly here to show you how retail companies are not high quality.

Know these tips before buying!
8 Tips - 5 total read time



Buy Online
$ cheaper with these tips



Average Retail Price
Average Online Price
Clarity
$ cheaper with these tips


What is Clarity?


Our Recommendations

☆ Compare clarity ratings. These diamonds have identical carat, cut, & color 
Not Recommended
Go with this clarity
FL
IF
VVS1
VVS2
VS1
VS2
SI1
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FL - Flawless

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IF - Internally Flawless

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VVS1

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VVS2

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VS1 - Very Slightly Included



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VS2 - Very Slightly Included


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SI1 - Slightly Included


Color
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What is Color?


Our Recommendations

☆ Compare color ratings. These diamonds have identical carat, cut, & clarity 
Clearest Color
Best Value
Sometimes Ok
D
E
F
G
H
I
J
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D color

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E color

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F color

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G color

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H color

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I color

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J color

Lab Grown
$ cheaper with these tips


What is Lab Grown?


Our Recommendation

Explore Lab Grown 

We Vote Lab Grown

Lab grown diamonds are the best way to get the biggest diamond at the lowest cost.
Carat


What is Carat and Why Is It Important?


Our Recommendation

Hand Diamond

1 carat

Cut, Sparkle, Brilliance


What is Cut?


Our Recommendation

Never Buy These
Definitely Buy These
Fair
Good
Very Good
Ideal
Excellent
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Fair Cut Diamond

Look at that dull sparkle... not much to write home about. Stay away from these.
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Good Cut

Still pretty bland in the sparkle area... stay away from these. 
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Very Good Cut

Getting better, but you don't save much money to  
‹ drag for sparkle ›

Ideal Cut

The is as low as you should go
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Excellent Cut

Blue Nile calls it Astor, James Allen calls it True Hearts, and Brilliant Earth calls it Truly Brilliant. 

Regardless, excellent cut diamonds have incredible sparkle.
Shape


What is Diamond Shape?


What shape to choose?

Hand Diamond
Round
Marquise
Princess
Emerald
Cushion
Oval
Pear
Asscher
Radiant
Heart
Setting / Band

What is setting?


Halo Band

Solitaire Band

Explore these band shapes.

Shop Lab Grown

Natural Diamond
Lab Grown
Shop Lab Grown

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Frequently Asked

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